3 B2B Marketing Innovation Ideas

In B2B marketing, doing the same things over and again might create consistent results, but what about attempting new things? Are there any new channels? Are there any new strategies?

Trying new things in a B2B marketing plan has certain risks, but it's frequently worth it.

In this piece, we'll look at three strategies to reinvent your B2B marketing while maintaining your current results.


When it comes to marketing innovation, where do you begin?

Starting with a little research is the best way to go. You probably read industry journals or listen to thought leaders in marketing or your sector, so look around and see what they're talking about.

Another option is to observe what your rivals, suppliers, and/or customers are doing. We don't recommend imitating your rivals' ideas, but it does start your mind thinking of strategies and approaches you haven't done before.

Attend a conference or participate in a virtual event

An industry conference or a virtual event is a terrific place to go for B2B marketing techniques and ideas. Even a webinar focused on your sector or B2B marketing may present you with new ideas and viewpoints that you may not have considered.

Take a hard look at who is hosting the event and who is speaking or presenting at the event while looking at possible conferences or events. Examine the themes to see how applicable they are to your industry.

While Bop Design is a B2B marketing and web design firm, an event centered on ecommerce marketing will not be a good match since we don't operate in the ecommerce industry. The same applies if your event is largely centered on goods but you solely provide services, and vice versa.

Finally, have a look at what previous attendees had to say. Is this mainly a networking event, a sales opportunity, or a genuine learning opportunity?

Most conferences now provide a virtual pass or even a ticket that just allows you to see recorded sessions, making them inexpensive regardless of your professional development budget.

Speak with a seasoned B2B firm

This isn't meant to be a blatant promotion for our B2B firm. In fact, we often recommend that prospective customers consult with other agencies to ensure that they are a good match.

Many marketing organizations specialize in various sorts of B2B marketing, such as digital, paid advertising, email marketing, inbound marketing, and so on. Speaking with a few different agencies can present you with unique insights and suggestions.

Because they deal with a wide range of clients and are up to date on the newest marketing tactics, ideas, and trends, B2B marketing firms are an excellent resource and partner. They also have a keen understanding of what works and what doesn't.

Thanks to Kara Jensen at Business 2 Community whose reporting provided the original basis for this story.

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