Brochures Are Alive! Long Live Prints!

Given the dominance of eCommerce and digital marketing in almost every product and service category today, conventional thinking suggests that print marketing is no longer relevant. But, as we often say, common knowledge isn't necessarily correct.

Peter Weinberg, the Head of Development at LinkedIn's B2B Institute, recently published a white paper that includes numerous counter-intuitive and thought-provoking concepts. He believes that a corporation whose marketing approach is based on popular belief, such as "print is dead," is doomed to fail.

If you do precisely what your rivals are doing (i.e., focusing only on digital marketing), you will lose your competitive edge by definition.

Print brochures are key marketing tools for many firms, according to TopRight. When done well, a brochure may help your company break through the digital clutter, stand out from the competition, and reach your target audience more effectively.

It not only gives you information about your "why, what, and how," but it also gives you a new technique to boost brand recognition and recall. And, owing to recent technological advancements, creating high-impact print materials is now simpler than ever thanks to brochure templates.

You should be able to simply develop a beautiful and engaging brochure if you use these print design tools and follow the following tips:

Always provide visuals

It may seem cliched, but a picture really is worth a thousand words. Rather of merely utilizing text in your brochure, use pictures or photos so that people can understand what you're trying to say.

Including images in your brochure may assist to strengthen the content while also making it more interesting for the reader. Using familiar typefaces that are simple to read is also a good idea.

Although you may like the appearance of Comic Sans, your viewers will most likely believe they've just picked up a comic book. Venngage is a terrific place to start and one of our favorites if you require digital brochure templates with professional fonts and engaging visuals to jumpstart the process.

Don't be vague

The idea is to be detailed when telling your brand narrative so that people aren't confused about what your company can achieve. If you give them a cause to care, a reason to read more, and a reason to interact with your content, they will be more interested in the services or goods you have to offer.

So be precise and get to the punchline fast, or they'll go on to the next offer.

Simple is best

People that read brochures are mainly interested in the kind of product or service that your company provides, therefore it's critical that you provide information that is simple to comprehend. You don't want them to feel compelled to engage a technical translator and do more research merely to comprehend your message.

Keep it short, but make sure the information you provide isn't too ambiguous. Keep in mind that employing intricate phrases and jargon will only confuse people, so use simple words rather than those that no one will understand.

Headline your six-second narrative

Because the headline is likely to be the first thing your audience reads, you want to create a positive first impression and attract them to continue reading. This is a wonderful spot to share your six-second tale, which is a succinct version of your brand's story that not only piques people's interest but also entices them to learn more.

You may be creative with your brochure headlines, but keep in mind that studies show you only have 6 seconds to make your point and entice someone to want to learn more about you. People that read brochures are usually primarily interested in what your company can do for them, so make eye-catching headlines that will capture their attention and entice them to ask for more information.

Customer testimonials should be featured

People like reading good comments and testimonials because it increases their trust in your ability to deliver on your promises. Including one or two genuine client testimonials can help you make a good first impression, generate trust, and lay the groundwork for your brand's reputation.

To assist a prospect overcome their fear of buyer's regret, be extremely detailed about the outcomes that your product or service provides. Instead of making ambiguous comments, provide testimonials from pleased customers to reassure readers that your company can supply exactly what they need.

Emphasize your contact information

This is significant because it informs customers how to contact you if they have questions regarding the product or service you provide. If you make it too difficult for them, they may get frustrated and lose interest in your company. Make sure your contact information is clear and succinct, much like a letterhead template.

You don't want to make things difficult for them since you don't want them to get frustrated and lose interest in your company.

Use jargon and specialized lingo sparingly

Using difficult-to-understand language will only confuse visitors and keep them from interacting with your material. You're making a major error if you believe utilizing industrial jargon or technical phrases will make you seem wiser, distinguish you, or make you appear more competent.

It will simply annoy the reader. Make your material in your brochure really detailed so that individuals who read it don't give up attempting to grasp it and get disengaged from your tale.

Although you may believe that using technical terminology gives your brochure more credibility or professionalism, it is more likely to overwhelm the reader since he or she won't grasp what you're saying.

Keep it short and sweet

Because most people will just glance through your brochure, it's critical that you get straight to the point and don't fill it with unnecessary information. Don't spend time describing topics that aren't important; instead, concentrate on providing information on the product or service you're selling.

Keep in mind that a print article is generally simply one of the Customer BuyWay's tactics. After reading your brochure, it's quite rare that a prospect would make a purchase immediately away. You must meet the consumer where they are in their buying process and know that a well-designed brochure is often a springboard for a much more in-depth sales discussion.

As a result, there may be a discussion and a purchasing choice. There is beauty in brevity, as there is in many things in marketing.

Final thoughts

So, is print marketing a thing of the past? Not at all. Print has a bright future as long as people need to communicate and come up with new methods to do so.

Print has an enduring strength that will always provide it a solid presence in the global communications industry, whether it changes into 3D, VR-related, or AR-related. A brochure is an excellent approach to promote your company.

It may be displayed in shops, distributed at events, and used to advertise price reductions or new product releases on a regular basis. If you've never done it before, though, developing the ideal brochure might be intimidating.

These guidelines for creating a high-impact brochure, as well as the design template links, might be useful!

Thanks to Dave Sutton at Business 2 Community whose reporting provided the original basis for this story.

SQ Recommends

Copyright © 2022
Success Quarterly Ltd. company