Email marketing is here to stay, and it isn't going anywhere anytime soon. It's still a really effective way to communicate with your subscribers. Although it has been argued that the subject line is important in determining open rates, there are also additional factors to consider when sending emails.

Email validation is essential if you send high-volume email campaigns. Your emails might be used to keep your consumers up to date on the newest brand developments.

They might also be used to answer consumer complaints and improve the customer experience. But how can you be sure you're not jeopardizing your brand? When you send an email to a list of subscribers without first verifying its correctness, this is precisely what occurs.

Email validation is a must-have practice that you must set up and follow on a regular basis to verify that your messages are delivered to genuine, active, and even engaged email accounts. It protects your sender's reputation, email deliverability, and email marketing campaign performance.

You may not have given it much attention, but every message you send costs money, no matter how little; this means that sending a message to a bogus email address costs you money. You may collect email addresses in a variety of methods, such as by asking people to fill out sign-up forms, but the authenticity of the information you get cannot always be guaranteed.

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People are prone to entering erroneous email addresses. Someone might offer you a bogus address on purpose, or you could be given a harmful email address in these era of bots. It doesn't matter how you receive a phony or malicious email address; what matters is that your subscriber lists aren't tainted by such methods, which is why you require email validation.

What is the definition of email validation?

A target audience is required for every marketing strategy to be successful. The subscribers you identify with the email addresses in your lists are the audience from the perspective of an email marketer.

Your marketing initiatives are more likely to fail if the quality of your lists is low. The precise data about your target audience that you collect from the start is what defines quality.

You should make every effort to obtain valid and useable email addresses. As a result, email validation is the procedure you must follow to validate the legitimacy and validity of inputs in your sign-up form or database's email field.

You may find out whether an email address meets the essential formatting criteria to be considered legitimate by doing a simple email validation check. Email validation may also be used to verify if an email box matching a certain address has been registered with the receiving domain.

Here are some examples of how you may use email validation to enhance client experience.

 The chain of supply

Although you have several options for communicating with contractors and other third parties with whom you do business, email remains one of the most cost-effective and efficient methods of communication. The supply chain plays a critical role in ensuring that your consumers are satisfied.

The capacity to satisfy your clients' requests is determined by the availability of raw materials when they are due. If your product isn't available when your consumers need it, you've given the competitors a leg up, and a client who has had a bad experience is unlikely to return.

Email validation guarantees that you have your suppliers' right email addresses and that you can interact with them simply when the need to stock up arises. It costs you money and effort if you convey the incorrect message to a supplier.

When you're delivered the incorrect material because you sent a message to the wrong email address, you're responsible for paying for the return and ensuring the items' safety while in transit back to the supplier. You've lost clients as a result of a bad experience, and you're paying for inefficiencies that might have been prevented if you'd used email validation.

Addressing the concerns of consumers

Customers may leave evaluations on your product in a variety of methods, and unfavorable reviews can harm your brand's image. You may wish to reply to these reviews online, but your best bet is to find a way to deal with the problem one-on-one.

Email is ideal for this purpose. But how can you accomplish this if you don't have proper email addresses for your customers?

Customers want immediate and real-time solutions to their problems and complaints, and knowing their email addresses facilitates this. Assuaging their emotions ensures that their feelings do not impact other clients.

You may not need to spend excessive cash on converting new customers if you conduct email validation of your subscriber lists, knowing well well that it costs five times more to gain a new client than it does to maintain an existing one.

Conclusion

Apart from the client experience that you aim to enhance, internet service providers (ISPs) and Simple Mail Transfer Protocol servers (SMTPs) will generally track the bounces you get from your emails. Your company's reputation might be harmed by poor bounce results.

This will have an impact on your procedures and, as a result, on the customer experience. Fortunately, you can outsource this labor to reliable email validation service providers that can do your work at scale using various email validation methods.

You won't have to go to the trouble of sending messages to non-existent or phony addresses if you use email validation. Instead, you'll concentrate on email recipients who are genuine and engaged.

Thanks to Efrat Vulfsons at Business 2 Community whose reporting provided the original basis for this story.