Because Christmas is undoubtedly the most profitable time of the year for shops and companies, you can anticipate a lot of activity online. We thought we'd go over a few suggestions to assist you make the most of the holiday season's social media marketing opportunities.

Video

Nothing beats video when it comes to increasing interaction among your followers and fans. And utilizing it around Christmas makes sense since video can cover a wide range of emotions and themes.

Going a bit more on the budget for this one is totally worth it. Focus your creative team's efforts on generating a video that stands out from the crowd by using the greatest graphics and sounds you can afford.

While video is effective, it may be costly. You do not, however, need to make a large piece. If money is tight, concentrate instead on developing brief content.

UGC

User-generated material is, without a doubt, some of the most impactful content you can share on social media. You can tap into passion and brand loyalty by engaging the individuals who purchase your products and are already engaged.

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Use a Christmas-themed hashtag to encourage your followers to participate. Decorations are an obvious example, where individuals may submit images of their inspired Christmas décor ideas. Another option is to dress up for a Christmas party. You see what I mean.

The hashtags should be basic and easy to remember, and with the correct content concept, you should have an interested audience and organically watched material in no time.

Contests

These are quite successful in increasing engagement and revenue throughout the Christmas season. They will need some imagination to set up, but if you have a solid contest concept, your audience will have a fantastic time.

This may be accomplished in a variety of ways. A caption competition, in which audiences are given photographs and asked to provide a caption, is a popular alternative (obviously the whole thing will be Christmas themed). The audience will have a simple time getting in, and you will earn a lot of interaction as a consequence.

Everyone enjoys winning prizes. You don't even have to use your own merchandise as rewards. You may also collaborate with commercial partners to give rewards. Whatever you do, make sure you're using the appropriate hashtags and that you start promoting the competition a few weeks before Christmas. It's all about the build-up.

The twelve days

Create a 12-day countdown to Christmas or even a post schedule based on an advent calendar. This means you may have a focus every day, with some eye-catching graphic material.

You may entice people to follow your feeds by giving them a tiny reward each day. It is critical that you run the campaign across all of your social media platforms to maintain consistency and outstanding branding.

This is a common technique to develop excitement and keep an audience engaged during the busiest time of the year for businesses.

Prepare the decorations

Examine all of your social media accounts and add seasonal visuals to each one. You can easily locate things online, and even if you don't find exactly what you're looking for, we're certain your creative team can come up with something.

If you don't have a holiday-themed social media page, complete with Christmas trees and reindeer, you risk being left out of the spirit this time of year.

These are just a few ideas for getting your brand and online presence ready for the holiday season. If you plan ahead of time and spend a bit extra on the budget, you should have a good and engaging experience.

Thanks to Sahail Ashraf at Business 2 Community whose reporting provided the original basis for this story.