Every marketing role requires you to commit to regular training in order to keep current with industry trends and expand your marketing expertise. Earning credentials from HubSpot, a pioneer in inbound marketing and sales tools, is one of the finest methods to achieve this.

These credentials may be earned by enrolling in HubSpot Academy courses.

You may be asking what HubSpot certificates are and whether they're worthwhile. In this blog article, we'll discuss those topics in depth and recommend a few certifications that we believe are the greatest choices for marketers of all levels. Let's get started.

What are HubSpot certifications, and what do they entail?

Businesses may improve their understanding of digital inbound marketing and sales tactics by enrolling in HubSpot Academy. HubSpot credentials are available to marketers and salespeople who complete free courses and training sessions.

They may post their badges on their professional accounts, such as LinkedIn, after they have been certified.

Who will be certified? More than 305,000 individuals have received marketing certificates.

There are many of free courses available that are relevant to your situation. Some of the programs are brief mini-courses, while others are longer training sessions. You may switch on the "show only certifications" option to make sure you're only taking courses that come with a certificate.

Is it worthwhile to get a HubSpot certification?

Let's start with the financial aspect: it is unquestionably worthwhile. Certifications from HubSpot are completely free.

Don't be sceptical about getting free goods. HubSpot is a well-known expert and leader in inbound marketing, and their courses reflect this. The material components of each course are well-crafted and divided into primary sections, making them approachable.

It's also useful when it comes to broadening your marketing expertise. You'll get a noticeable boost to your CV and professional profiles by attending courses from professionals in the industry.

Employers are constantly searching for employees who have a broad understanding of marketing issues, and HubSpot certifications are a wonderful way to demonstrate that understanding.

What qualifications do you need?

You'll need to know which qualifications are suggested for each level now that you're ready to go into HubSpot Academy. As you'll see, the bulk of certifications are earned towards the beginning of a profession.

However, it is strongly encouraged that people in higher-level roles who are also new to the HubSpot Academy take these basic certifications.

Coordinators of Marketing

Marketing coordinators may build a strong foundation of marketing expertise for inbound marketing, marketing software, email marketing, and social media campaigns by earning the following certifications.

Inbound Marketing Certification from HubSpot

Inbound marketing is built on the basis of this certification. You will study about inbound marketing approaches and gain a grasp of basic inbound marketing tactics during the course. Long-term content strategy, writing a blog post, developing subject clusters and pillar pages, and other strategies are among them.

Inbound Certification by HubSpot

This course delves a little further into inbound technique, focusing on the flywheel as a key component of inbound marketing.

Certification for HubSpot Marketing Software

To be successful with inbound marketing, you must have a great basic knowledge of the HubSpot marketing platform, including the various valuable tools and how they interact.

A short note: Certain practical activities in this certification need a HubSpot Pro or Enterprise membership to get certified, however the training materials are free.

Certification in HubSpot Email Marketing

You'll learn how to create a human-centered, helpful email marketing plan that develops trust with your contacts with this certification course.

Social Media Certification by HubSpot

The principles of designing a social media strategy, as well as social media listening and monitoring, will be covered in this course.

Specialists in Marketing

Marketing professionals would benefit immensely from obtaining a better grasp of content marketing, contextual marketing, sales software, and reporting, in addition to the qualifications indicated above.

Certification in HubSpot Content Marketing

In this course, you'll learn more about content marketing and how to put it into practice. The course covers topics such as the power of content, coming up with content ideas, designing a long-term content strategy, and creating a content production framework, among others.

Contextual Marketing Certification from HubSpot

The Contextual Marketing certification teaches you the basics of contextual marketing, which is targeted marketing based on user data. You'll learn about user experience design, customization, establishing a contextual marketing strategy, and more in this course.

Certification for HubSpot Sales Software

This certification will show that you know how to run an incoming sales process. This three-part course includes practical tasks to help you implement what you've learned at the conclusion of each session.

This course will teach you how to utilize HubSpot to find good-fit prospects, interact with your contacts, and close sales.

Certification for HubSpot Reporting

This certification course will teach you how to utilize HubSpot reporting tools to include data-driven decision-making. You'll discover the principles of a data-driven company, how to gather valuable business data, how to accelerate growth with attract-stage reporting, and more via the use of data collection tools over the course of eight lectures.

Strategists in marketing

Marketing strategists should add the HubSpot Service Hub credential to their toolkit in addition to the qualifications mentioned above.

Certification by HubSpot for Service Hubs

Strategists may get the Service Hub Software Certification by demonstrating their ability to use HubSpot's Service Hub to execute an inbound service strategy. You'll learn about customer journey planning and HubSpot products like the support desk, knowledge base, and customer feedback over the course of six classes.

A quick note: While the educational resources are free, you will need a Pro or Enterprise HubSpot subscription to access the practical exercises in order to become certified.

Directors of Marketing

We recommend two certifications in addition to the ones listed above to help marketing directors learn how to change gears and become teachers, as well as how to build a growth-driven website.

Certified HubSpot Trainer

It's time to dive into the world of training with all the knowledge you've gained from previous certifications. You will learn how to deliver engaging training sessions and implement training services at your agency by learning the fundamentals of training. In no time, you'll be teaching inbound and HubSpot like a pro.

Certification in HubSpot Growth-Driven Design

With a traditional website redesign, there are numerous frustrations, risks, and unsatisfactory results. These are usually the result of a faulty playbook. You will learn about the new playbook and growth-driven design in this certification course.

You'll also learn how to utilize these tools to create a high-performing website that adds value to users and boosts revenue.

Thanks to Isaac Lauritsen at Business 2 Community whose reporting provided the original basis for this story.