How to Use Trending Topics to Build Links and Traffic
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Creating ageless, relevant, and correct information is an essential strategy for achieving desired outcomes with Search Engine Optimization. Search engines would be unable to index your website's pages without such material.
When you post the correct material, your website's traffic is more likely to increase. As a result, this increase often yields positive results in the form of more connections and conversions.
But, before you can even narrow down your favorite content format or build a framework for your piece, the theme/topic that your content revolves around is the one thing that may genuinely aid raise your click rate.
It will be difficult to attract readers to your website if they are not interested in reading the things you are presenting. This is where keeping up with the latest trends (and not just the Kardashians!) becomes crucial.
The more you discuss about current events and hot subjects, as long as they are related to your area, the more visitors your website will attract. This is particularly beneficial when starting to create backlinks for a new website.
Furthermore, discussing current events increases the likelihood that your website's content will be shareable, clickable, and even linkable.
Without further ado, let's get straight into how you can enhance your website traffic and create high-quality links by using hot subjects.
Keep up with the latest trends
To use hot themes for your website content, you must first be aware of them. Staying ahead of the curve can assist you avoid being left behind when it comes to surfing the wave.
It will be simpler for you to cover things as they happen if you read about your industry and current events. Late arrival at the final game will only result in decreased website traffic and a waste of your time and work.
Keeping up with the latest trends has gotten simpler thanks to technological improvements. You may use a variety of methods to keep up with new articles, events, pop culture, and more. These are some of them:
- Social media networks, such as Facebook and Twitter, are among the most effective ways to learn about what's going on in your sector.
- You may join groups on Facebook that are related to your specialization and business. Typically, you'll find such groups debating subjects that are presently in the news.
- This will maintain your material niche-specific and topic-specific, as well as allowing you to share it with others who are already talking about it.
Twitter, on the other hand, is possibly one place where news, whether false or accurate, travels faster than light. This platform is devoted to almost any topic imaginable, from politics to gastronomy, from the film business to advertising.
You may locate hot topics on Twitter by following other companies in your sector, public personalities, or visiting the popular hashtags. The trending area can assist you in determining what is currently popular on the internet.
Google Trends is a tool that allows you to see what
Google Trends is a tool that is both a benefit and a curse, particularly in terms of SEO. Google Trends is used to determine the most popular searches made by your users in relation to your keywords and industry. It's also a good way to keep track of how much traffic is increasing (if any).
Browsing through Reddit's 'Subreddit' is one of the most underappreciated yet crucial methods to find out what's popular. This site is not only wonderful for locating information that is currently being discussed, but it is also an amazing tool for promoting one's own work.
Finally, Quora is a place where you can access all of the recently asked questions, upvotes, and follow-up questions for any subject you can think of in one place.
Keep your eyes peeled for possibilities
There are opportunities everywhere. All you need is a keen eye to spot the ones that will benefit you the most. Finding possibilities to generate exceptional isn't as difficult if you know what's hot.
This is the stage at which you may unleash your inner artist and be as innovative as you want. You don't have to use the skyscraper strategy for your content all of the time.
So, how did you get to this place? By using what you already know and possess, such as your brand.
Take, for example, this clever film commemorating Mental Health Day, which included a partnership between CALM (the Campaign Against Living Miserably), Dave, and Murdock London Barbers.
If you already have a set of standards and brand guidelines in place for tone, language, and message, and your target audience is familiar with what you publish, staying on the same track will be much simpler than starting from the beginning.
To begin, make a list of questions and then attempt to discover answers to them.
- In the present circumstances, what does my audience want? You don't have to make assumptions all of the time. You may enlist the aid of your audience by posing this topic and creating content that revolves around it.
- What subjects or themes have worked well in the past for YOUR company? Look for a certain type or structure of material that has worked for you in the past before creating new pieces of content. Then see if you can give it a modern twist and apply it for current events.
- Is there anything more that people are missing out on? This is when you do extensive study to identify any gaps in their coverage. Look for viewpoints, elements, or subtopics that no one else is discussing. This unique perspective might sometimes provide food for thought for your viewers.
- What kind of material does your target audience prefer? The primary goal of determining the answer to this question is to determine what types of material are linkable.
- This is entirely from an SEO standpoint, thus it's ideal to look for terms that are doing well.
- One piece of advise we can provide is to not get started without first doing thorough investigation. Covering trendy issues just because it's what everyone else is doing may sometimes create more damage than good.
Keep your material relevant to your sector
Continuing on from where we left off, you don't have to cover every trend or current occurrence. When done incorrectly, this form of moment marketing may result in your business receiving a lot of flak simply because it wasn't in line with your brand or your target demographic.
Your content's subject, structure, and gist should all be in line with your brand and specialty.
The easiest way to achieve this is to put your target audience at the forefront of all your decisions. Consider what your target audience likes after you've identified a popular issue.
Indeed, blogs and long-form essays are often the most popular types of information. However, if your audience loves your efforts, you may experiment with other types of material to see what works best for you.
Is it possible for a brief film to outperform plain text? Is it possible to use an infographic or a comic strip instead?
The options for developing content that attracts or even extends your audience are limitless. In fact, a distinct kind of material may sometimes be one of the most effective outreach strategies since it enables other bloggers to embrace and spread variety in their work.
Make your information easy to read and engaging
One thing to keep in mind is that there are many other types of material to choose from, and long-form blog articles on hot subjects aren't the only kind of content that draws links or readers.
Regardless of the subject you're addressing, if you deliver a lengthy blog article with no room to breathe, your bounce rate is likely to be significantly higher. Instead, make an effort to make your material more engaging. Recognize that written word isn't the sole means of communicating with your audience.
Use relevant photos, short films, or even GIFs to spice up your blog entries and other website material. This will help your visitors to scan over your material, provide more breaks, and guarantee that your work does not get too long or dull for them.
Furthermore, using less words to express what you want to say may frequently outperform an article with a word count of 3000-words. This is where you can go to the bottom of the subject and see whether you can communicate the information using forms like infographics or graphs.
Your audience consists of actual people with a limited attention span. The simpler you make it for people to absorb your material, the more likely they will interact with it and maybe share it.
Don't overlook the importance of web optimization
Once you've decided on a popular subject and the manner in which you want to communicate it, don't forget about one of the most crucial aspects of digital marketing: search engine optimization.
Let's be honest about it.
The primary goal of posting content on a website is to get your brand to the top of the search engine results pages (SERPs). This raises the likelihood of your website receiving high-quality backlinks while also increasing traffic.
So, even if it's a hot issue, you'll need to use relevant keywords, make sure your meta descriptions and titles are SEO-friendly, and follow all of the best SEO practices to ensure your web page is search-engine optimized.
If you don't understand SEO or its other parts, you may always hire a professional digital marketer or content marketer to assist you.
But don't panic if you aren't quite ready to optimize your content or if your website isn't yet optimized. The basic purpose of every popular subject is to advertise it as rapidly as possible across various channels. This often generates links for a limited time, which might provide an immediate boost to your website.
You may always return to the piece of content later to optimize it for search engines.
Create interesting material (especially blogs)
We know it's clear, but there are still certain pieces of material out there that can't keep up with the competition.
We've already talked about how to make your content more skimmable, legible, and interesting. But it's possible that's not enough. This is particularly true if you're creating long-form material, such as blogs.
There are a few things to keep in mind if you want your visitors to read all the way to the finish of your blog on the hot subject you're addressing. These are some of them:
- Be as specific as possible. Only provide material that is pertinent to the subject. Maintain brevity and focus in your blog.
- Use the listicle format. To boost readability, break up your blog into tiny headings and subheaders.
- Embrace the art of storytelling. Most people have been listening to or reading tales since they were children. Make an effort to write in a way that evokes feelings. This will help you stand out among others who are writing on the same subject.
- Add a call to action to your page. Subscribe, like, and share. Always include a call to action in your content piece that you want your audience to take. Make sure you provide a link to the same.
- Make any necessary changes to your work. Send your work to a professional editor. It may assist you in avoiding grammar and syntactic issues, as well as finding better methods to express your ideas and views.
- Repurpose the material you've already created.
Finally, devise a distribution plan for your content item
Content created around hot issues has a limited shelf life. It will gain momentum while it is hot, but as soon as another piece of breaking news emerges, it will lose its value. As a result, you need be very cautious about how, where, and when you sell your material.
This also means that just posting an article on Facebook will not be sufficient to get the traffic and links you seek. Here are some ideas for repurposing your material.
- Make use of social media. To maximize the amount of shares of your material, you may post photographs relevant to your articles to your Instagram story and include a link, utilize Facebook groups to spread your content, or launch a promotion/contest.
- Make use of email. You may send out an email campaign with a link to your piece, reach out to people for links to your infographic or article, or use email to engage with influencers to promote your material.
- Make a video out of it. You can even make a video out of your stuff. If it's a blog post, convert it to a slide, add a voice-over, and distribute it on social media platforms like Instagram and YouTube.
To summarize, focusing on hot subjects is a good strategy to enhance your website's traffic. However, this is only true if your material is properly formatted and marketed.
When determining whether or not a hot issue resonates with your brand goal, keep your target audience in mind. This will also assist you in narrowing down the content's structure.
You may utilize your email list and social media to promote it. You may even use video marketing, which is now the most popular and widely used kind of content.
True, information about current events has a limited shelf life, but it may help your new website get momentum while keeping the existing popular companies in the spotlight with every piece of news they release.
Thanks to Stefan Smulders at Business 2 Community whose reporting provided the original basis for this story.