Product Hunting as a Marketing Tool

Launching your new product or service to the world is one of the most exciting and terrifying things you'll do as a company entrepreneur. You've spent a lot of time brainstorming, gathering input, and developing.

The launch is when everything comes to a head. Is the world in need of what I'm creating?

Product Hunt is a great tool for putting your product in front of a large number of people. If you're unfamiliar with Product Hunt, it's a website where creators announce new items every day.

The community finds them, upvotes and reviews them, and debates them. One product is named Product of the Day at the conclusion of the day.

Making the first page of Product Hunt, regardless of how good your product is, guarantees a flood of new visitors and sign-ups. It'll almost certainly be the single largest inflow of new users you've ever seen.

There are a lot of excellent tools out there to help you have a successful Product Hunt launch, and we'll point you in the right direction. This article, on the other hand, will help you better grasp the overall plan for a Product Hunt launch and how it fits into your overall marketing strategy.

Begin with why

It's better to start with the why, as with most things. What are your objectives?

Are you still in the early stages of product development and searching for beta testers and feedback? Or are you a more established product whose main aim is to attract new paying customers?

Is this a side project for which you'd want to get some feedback before leaving your job and going full-time? Is it an informative product that aids in the generation of leads for your primary offering? Do you want to be Product of the Day, or are you satisfied with just being on the top page and gaining new users?

Answering issues like "when should I launch" and "what should I expect from the launch" will be easier if you have a clear objective in mind. If your product is still in the MVP stage and is a little buggy, for example, your aim shouldn't be to acquire a lot of paying customers.

At this point, interacting with early adopters and gathering feedback is a better aim.

Is my target audience part of the Product Hunt community?

One of the most frequent annoyances for Product Hunt entrepreneurs is having a fantastic product with a lot of paying customers. Nonetheless, they score lower than someone who debuts a Notion template they created the day before.

This is often due to the fact that their product's target demographic differs from that of Product Hunt. Product Hunt users are mostly makers, startup founders, and technology enthusiasts who like goods that fit with their passions.

There aren't many real estate professionals or instructors on Product Hunt, so if your product is aimed at them, you won't find many of them. That is to say, your launch may not find a willing audience.

Keep this in mind when you plan your launch and the goals you've set for yourself.

Make the necessary preparations for a successful launch

A Product Hunt launch isn't something you can set and forget. Expect to publish your goods and wait for the upvotes to pour in.

You'll have to put in some effort to persuade your greatest fans to come out on launch day and assist you gain some early momentum. Friends, relatives, early adopters, and even former coworkers should be included in this group.

There are several fantastic tips on how to make the most of your launch, including one from Product Hunt's blog, which is a good place to start. I also made an easy-to-follow checklist a while ago to ensure you have the greatest chance of a successful launch.

Make use of your audience to help you enhance your product

Product Hunt users may be a great resource for getting early feedback and enhancing your product, particularly if you're in the early stages. Product Hunters are often creators, entrepreneurs, and product experts.

As a result, they have empathy for your situation as well as experience to provide. Make the most of their input by doing as many user interviews as feasible.

It isn't a magic bullet

Product Hunting isn't a full go-to-market strategy. It's simply one of your many tools.

A good launch may result in thousands of new website visits and perhaps hundreds of new users. For a few days following the launch, you'll undoubtedly notice people finding you since you're still on the top page.

However, you vanish after a week, and the community has moved on to fresh releases.

To summarize, ensure sure Product Hunt is just one component of your overall marketing plan, and that it is linked with the particular objective you have in mind as stated above. It may assist you in better defining your product, audience, and communication style.

However, for long-term development, you'll need to go beyond Product Hunt.

What should be launched?

Launching new features or versions on Product Hunt is another option to explore. It's simpler to describe the value proposition of a single feature than it is to articulate the value proposition of a whole, complicated product.

You could also try releasing educational or complementary tools. Frequently, you'll see releases of templates or tools that aren't the creators' primary emphasis.

This increases the number of leads and visitors to your website.

Restart the process

On Product Hunt, you may launch something every six months or so. If the first one fails, there's always the next one.

Overthinking a Product Hunt launch is a common error I see entrepreneurs make. In truth, this is something I'm guilty of.

We regarded Taskable's latest launch as a major occasion, and we wanted to do everything right, including introducing several new features. We continued to postpone our debut since the features took longer than anticipated.

In retrospect, we should have released that earlier version of the product to attract as many early adopters as possible. Then, with the second launch, we might have aimed for a higher percentage of paying clients.


Product Hunt is a fantastic way to expand your business. Your launch may be the single most important traffic source in the life of your new business provided you handle it correctly and put in some effort.

Make sure to take advantage of this new audience and solicit as much feedback as possible in order to enhance your product and create something that people desire. However, don't expect Product Hunt to be a silver bullet or a long-term source of user growth.

You'll have to look for alternative options for that.

Good luck with your launch!

Thanks to Matt Johnson at Business 2 Community whose reporting provided the original basis for this story.

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