What Do Successful Brands Have In Common
Howdy! A Portland, OR native, I currently reside in the northern San Diego County area as a freelance writer. When I'm not sipping coffee, soaking up some rays and writing or playing guitar you can find me at the hot yoga studio.
For many of us, we've been using social media to communicate with friends for years.
We post about our lives, we complain about what we do and we give advice.
We do all of these things to build a reputation for ourselves.
But, if your goal is to grow your social media following to the point where you can monetize your brand, then you need to start doing more than posting pictures of you and your friends on Instagram.
You need to start interacting with other people
When you interact with other people, people will get to know who you are.
You'll have to engage with people and answer questions in the comments.
You'll have to share pictures of yourself with people. And you'll have to share your opinions, ask questions, and respond to others.
All of these things will give you a platform for building a reputation and a following.
The more your brand is involved with others, the more people will know about you. And the more people know about you, the more your brand will grow.
Think about it for a moment.
If you want to be successful with social media, you're going to need to get your hands dirty. You're going to have to interact with others.
People won't care if you're successful or not. They'll care about you and the kind of person you are.
And most importantly, they'll want to hear what you have to say. So how do you get involved?
Once you know who you are, you need to focus your marketing efforts on what makes you different and special.
It doesn't matter what your brand says, people will judge you by how you act.
If you want to grow your social media following, then you need to focus on your brand.
Let's say your brand is Stella & Dot.
It has a motto that says, "We create collections of sophisticated jewelry for stylish women who love to create a womanly vibe."
What this says to your audience is this: You're classy.
You love women and you're a woman. So if you buy Stella & Dot, you're classy and you love women.
This is an excellent marketing slogan. It's visually stimulating and it's original. But it has one flaw: It's just a slogan.
How do you take your slogan and turn it into a brand image?
Market yourself like an entrepreneur
Stella & Dot markets itself in much the same way a typical entrepreneur would.
They market themselves as being different. They market themselves as being a woman-owned business.
Don't get me wrong: Stella & Dot is a woman-owned business. But this is only a marketing strategy.
The company is still being operated by men, for men. Stella & Dot sells jewelry and other accessories that help women.
And the product line is limited to jewelry and accessories.
So how do you market yourself as a "woman entrepreneur"?
This is a marketing strategy that's used by many successful entrepreneurs.
The key to marketing yourself as an entrepreneur is by doing so much of what entrepreneurs normally do: Doing more with less.
If you've ever made a presentation before, then you know how difficult it can be to keep things concise.
But there's a solution: Learn to talk with fewer words.
Using fewer words will allow you to get your point across and to create an impression in just a few words.
So how can you get more attention for your social media marketing campaigns? By doing more with less.
Take the time to think of the following strategy:
Create videos that are 8 seconds long. For best results, make sure you use stable camera angles.
One of the best ways to edit videos is to simply write captions to a video and then edit them. This is called green screen editing.
Use Facebook Live to broadcast your daily activities. Facebook Live allows you to capture your daily activities for free.
It also allows you to share them with friends. Consider adding subtitles to your Facebook Live videos.
Many experts agree that subtitles are a huge marketing advantage for your videos.
Repurpose Instagram photos. For example, you can take photos of your workspace, or photos of the items you sell, and then repurpose them into Instagram posts.
Also, post photos from your days in college or even high school to bring back memories for your social media followers.
Now that you know what you should market yourself as you need to understand how to do it.
Integrate your brand into your marketing plan
Once you know who you are, you need to start focusing your marketing efforts on yourself.
Because you're already an entrepreneur, you know who you are.
So rather than throwing your marketing efforts into a hopper of "millennial pink" marketing memes, focus your efforts on your brand and what makes it different.
Branding means creating an image that is more than just a logo. It means creating an image that represents who you are as an entrepreneur.
When you know who you are, you can start to think of your brand in a different light.
Because you already have an image of who you are, you have the image to guide your marketing efforts.
Start by thinking about what makes you different. What are the core values that you want to build a brand around?
The core values that you want to build your brand around are different for each entrepreneur.