Wildberries Pilots AI Personal Shopper

Wildberries is piloting an AI-powered personal shopping assistant to transform its e-commerce experience. The new chatbot aims to provide precise recommendations and learn user preferences, saving customers time and combating decision fatigue.

The digital storefront, once a mere catalogue of endless choices, is rapidly transforming into a bespoke shopping experience, thanks to the relentless march of artificial intelligence.

In a move poised to reshape how millions navigate the online retail labyrinth, Wildberries, a colossal e-commerce platform spanning much of Eurasia, has officially commenced pilot testing of an AI-powered shopping assistant.

Launched on July 8, 2025, from its Moscow base, this integration into the Wildberries mobile application signals a significant leap from passive browsing to interactive, intelligent commerce.

For too long, the sheer volume of products on vast marketplaces has been both a blessing and a curse.

While offering unparalleled variety, it often overwhelms, leading to decision fatigue and abandoned carts. Wildberries’ new AI chatbot aims to be the antidote to this modern retail malaise.

Currently available to a select group of test participants, the assistant promises to act as a digital concierge, sifting through the platform’s immense inventory to generate precise product recommendations.

Imagine needing a gift for a discerning friend; instead of endless scrolling, a simple query detailing their gender, age, and interests could yield tailored suggestions, even comparing similar products to pinpoint the optimal offer.

This is not just about finding; it is about discerning.

Alexander Sidorov, Head of the ML & Data Science department at Wildberries & Russ, articulated the profound ambition behind this initiative.

“We are taking the next step towards a personalized user experience. The AI assistant will not just respond to queries but also help make decisions,” Sidorov stated, underscoring a philosophical shift in e-commerce interaction.

His vision extends beyond mere functionality: “This is the beginning of the journey towards a full-fledged digital assistant who will know you as well as a personal consultant, helping customers save time.” This is not merely about convenience; it is about reclaiming a precious commodity in the digital age: time.

The technological backbone of this innovation is a sophisticated blend of Wildberries’ proprietary solutions and robust open-source models, a common strategy among tech giants seeking both cutting-edge performance and adaptability.

The roadmap for this AI assistant is even more ambitious. Future iterations are slated to incorporate image-based searches, allowing users to snap a photo of an item they desire and have the AI track it down or suggest similar options.

More intriguingly, the assistant will learn individual tastes and purchasing habits, evolving into a truly personalized guide. It will also be equipped to provide comprehensive consultations on Wildberries’ vast array of offers and services, transforming into a one-stop information hub.

This AI assistant is far from an isolated experiment; it is a critical piece in Wildberries’ overarching strategy to infuse artificial intelligence across its entire operational ecosystem.

The company has already rolled out a suite of AI-driven tools benefiting both customers and sellers.

On the customer front, a smart product search system has been enhancing discoverability.

For sellers, neural networks are generating compelling product descriptions, while advanced technology creates images with virtual models, allowing merchants to showcase clothing and other items without the logistical complexities of traditional photoshoots.

These advancements streamline operations, reduce costs, and elevate the overall marketplace experience.

The integration of AI does not stop at the digital interface. Wildberries is also aggressively automating its vast logistics network, a critical component for an e-commerce giant processing over 20 million orders daily for its 79 million customers across eight countries.

Warehouses are becoming increasingly intelligent, with the introduction of robotic arms equipped with suction-cup fingers for precise handling and AI-powered ground vehicles utilizing machine vision to navigate and manage inventory.

This holistic adoption of AI, from the customer’s fingertips to the warehouse floor, speaks volumes about Wildberries’ commitment to efficiency and innovation.

Established in Russia in 2004, Wildberries has grown into a formidable force, providing state-of-the-art IT infrastructure and a sprawling logistics network comprising over 130 facilities and 70,000 pick-up points.

Its expansion into markets like Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan, alongside partnerships with sellers in China and the UAE, positions it as a key player in the global e-commerce narrative.

The introduction of this AI shopping assistant is not just a feature update; it is a strategic declaration of intent, signaling Wildberries’ ambition to lead the charge in creating a truly intelligent, personalized, and friction-free shopping future.

In an increasingly competitive landscape, where convenience and customization are paramount, the companies that master AI will undoubtedly be the ones to define the next era of retail.

The era of the personal digital shopper has truly begun.